Is digital piracy possible on any object?

First it was music, movies and novels, but now everything appears to be at risk of piracy. But with a "Spotify for objects" being set up, is it an opportunity for developers to realise their dreams or is there a big risk of their ideas being taken for nothing? via Pocket http://www.bbc.co.uk/news/technology-25230078#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa