Connecting the 'last mile' of market research in Africa

"One thing about data in Africa is that there's a huge lack of it," says Jasper Grosskurth, managing director of Research Solutions Africa, a pan-African research firm based in Nairobi, Kenya. "If there is data, it's usually unreliable and dubious," he continues. via Pocket http://www.bbc.co.uk/news/business-24763609#sa-ns_mchannel=rss%26ns_source=PublicRSS20-sa