Tuesday, 30 July 2013

Mobile advertising like 'a favourite magazine'



Well-targeted adverts can be "like reading a favourite magazine," according to Trevor Healy. Mr Healy is the chief executive of Amobee, a leading global mobile advertising firm. via Pocket http://www.bbc.co.uk/news/business-21781058#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa

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