Snapchat used to promote Geordie Shore's new series

MTV is using the picture-sharing app Snapchat to promote the new series of Geordie Shore. Fans are being sent exclusive picture and videos from a Geordie Shore Snapchat account, in what MTV claims is a first for British TV. via Pocket http://www.bbc.co.uk/newsbeat/23060785#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa