
In 1975, Californian advertising executive Gary Dahl hit it big when his goofy novelty gift, The Pet Rock, became a huge fad. Millions of the little rocks accompanied by instruction books flew off the shelf at $4 a pop. via Pocket http://www.howtogeek.com/trivia/what-did-the-inventor-of-the-pet-rock-later-try-to-sell-americans-bit-by-bit/
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